We rely on different legal bases to lawfully process your data.

to comply with legal obligations and for the establishment, exercise or defence of legal claims.

for security purposes, including to detect and defend against fraudulent, abusive or unlawful activity.

to develop insights across our business.

to understand how you use our Products, and to design and develop improvements to our Products and Services.

to build interest profiles and personalise the ads and content that we show you.

to provide the Products to you, and Services to our partners.

We use your data for the following purposes: You can learn more about how we use cookies and similar technologies in our Cookie Policy.

We use cookies and other technologies when you visit our Products and also when you use third-party websites and apps that use our Services. Sky | Yahoo Mail users can find more information by clicking here.

However, Yahoo EMEA Limited only controls the data that we collect from our Services in the Sky | Yahoo Mail product.

if you are a user of Sky | Yahoo Mail.

when you use our business-to-business products, but our Yahoo B2B Privacy Policy also applies to more specific uses of your Enterprise Account data.

if you are a registered user or visitor to our Products, or when you interact with our Services.

when you use the Products and Services that we provide from the EMEA region.

Yahoo EMEA Limited acts as data controller of the personal data we collect when you use our Products and Services. We are a company established under the laws of Ireland and located in 5-7 Point Square, North Wall Quay, Dublin 1, Ireland. Visit our Affiliates page for more information about our affiliated companies and how we work with them. Visit How Digital Advertising Works to learn more about how this process works. Our Services do this by selecting, placing and measuring relevant ads to users as they visit different sites and apps.

Second, we offer digital advertising ‘Services’ that help advertisers reach the users that are likely to be more interested in their products, help us and our publishers generate revenue by selling advertising space on sites and apps to advertisers, and help users see ads that are relevant to their interests.

We are able to offer you most of our Products for free thanks to our digital advertising services.

These brands provide content, commerce and mail services to hundreds of millions of users. ‘Products’ are the collection of our owned and operated sites and apps, including our Yahoo offerings and AOL. First, we offer a collection of Products.Yahoo EMEA Limited (“Yahoo”, “we”, “us” or “our”) is a media and technology company that runs two different types of businesses:

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